Products Strategy, Launch or Activation

As a multi-disciplined team at icetulip we’re able to effectively communicate your brand in

various environments across a multitude of media. It’s our job to plan the most effective

strategic method of delivering the right message to your audience no matter how they meet

your brand.

Strategic planning is to a business what a map is to a road rally driver. It is a tool that defines

the routes that when taken will lead to the most likely probability of getting from where

the business is to where the owners or stakeholders want it to go. And like a road rally,

strategic plans meet detours and obstacles that call for adapting and adjusting as the plan is

implemented.

Strategic planning is a process that brings to life the mission and vision of the enterprise. A

strategic plan, well crafted and of value, is driven from the top down; considers the internal

and external environment around the business; is the work of the managers of the business;

and is communicated to all the business stakeholders, both inside and outside of the company.

At icetulip, we work on the principles and required steps that optimize the value of strategic

planning segmented below:

• Current Situation Analysis
• Segmentation Analysis
• Strength, Weakness, Opportunities, and Threat Analysis
• Core Competencies Analysis
• Key Success Factors
• Business Unit Strategy / Business Plan
• Balanced Score Card
• Evaluation