Brand Identity & Image Creation

Beyond building customer loyalty, successful brands have the power to enter the consumer

unconscious, weaving their way into the fabric of everyday life.

The function and art of branding is a major contributor to the success of a product or service

sold by the company that markets it.

According to Webster’s Dictionary, a brand is defined as “a means of identification,” or “an

arbitrarily adopted name that is given by a manufacturer or merchant to an article or service

to distinguish it as produced or sold by that manufacturer or merchant that may be used

and protected as a trademark.” At Icetulip we look at a brand as more than a trademark for

the legal protection of the product or service offered. Well, at least we think it should be.

This is where many marketers get into trouble and lose the positive impact of proper brand

management.